Over the past 10 years, bloggers and independent musicians have shared an increasingly important bond. While the mainstream is mostly controlled by organizations the independent landscape is rich with talent. So how does one go about finding this talent? Even more so, how does one provide such artists with a platform for exposure?
Australian super-blog “Acid Stag” and PR company “Mammal Sounds” founder, Jez Ry is a master of discovering great music. The founder of Acid Stag is constantly covering the freshest and most genuine music being created today. Catering to no specific sound, genre, they bridge the gap between popular artists and those who are up and coming. His work with Mammal Sounds goes deeper with Jez pushing various artists who’s works may go otherwise unnoticed.
His passion is apparent and he has done well to make an ever growing name for both Acid Stag and Mammal Sounds. We had the chance to ask him a few questions and we gladly did so 🙂
1. What made you want to get into music PR and blogging?
Acid Stag; I was always on the hunt for new tunes and sharing them with (hassling) my friends on Facebook or whatever, then after a a year or so of watching me do this, my boyfriend at the time suggested we make a music blog and start putting these tracks up there, so we did, and that was the birth of Acid Stag and within 6 months I was doing a phone interview with one of my favourite bands of all time, The Rapture – insane!
Mammal Sounds; I began managing some friends of mine a few years ago called Back Back Forward Punch. I just wanted to help them get their music out there, and thought that being a band manager would be pretty cool, haha. This was going quite well for just over a year before I took on another duo called Midnight Pool Party, and from there things just kept rolling along very nicely. Before I knew it I was managing five insanely talented projects – cln, Golden Vessel, Midnight Pool Party, Back Back Forward Punch, and my newest guy Benji Lewis.
The publicity side of Mammal Sounds came from all of the terrible publicity Acid Stag was being sent. I felt so bad for these artists that were paying these people to promote their music in such a shitty way, and figured I could do a better job and really help them out, so I started doing publicity for other artists outside the MS mgmt roster, and that just seemed to take on a life of its own.
2. Both Acid Stag and Mammal Sounds share the work of artists across multiple genres. Are there any that you prefer in particular?
My tastes are quite varied actually…but you can see that from the content on Acid Stag I guess. For me it’s all about losing yourself in a really good song, a song that has an effect on you, whether that’s physical or emotional….and I will admit that I do have a bit of a soft-spot when it comes to disco 🙂
3. Which artists do you see making their mark in 2017?
haha, well I’d suggest keeping an eye on cln, Golden Vessel, Midnight Pool Party & Benji Lewis, who all have some pretty exciting things happening this year. I do also have my eyes on a few other talented artists but I don’t want to give them away just yet 🙂
4. The Australian music scene has been red hot for years. How have you seen it change over time?
When I was growing up it felt like Australia was just so far away and disconnected from the rest of the world. I used to have to order CDs via a dial-up modem internet and wait weeks for them to arrive…it was painful!
There’s such an insane amount of young talented artists coming out of Australia these days. One of the things I love most about Acid Stag is being able to discover so many of these artists/musicians/producers on a regular basis, and that’s also how I met my guys cln, Golden Vessel, Midnight Pool Party and Benji Lewis!
ahh the internet, I’d be lost without you!
5. If you could meet yourself but a younger version…what advice would you give them?
don’t be scared, do everything 🙂
6. Favourite meal to enjoy before heading out for a show?
Hmmm, I think pizza is my preferred pre-gig dinner choice, a delicious vegetarian pizza with pumpkin!
Enjoy the latest HUMP DAY mix from Acid Stag and our good friends, Just Kiddin: